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Marketing and Sales
Back A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.  

  • Introduction and Course Overview
  • Pre-Assignment Review 
  • Defining Marketing
  • Recognising Trends
  • Market Research
  • Strategies for Success
    • Top Ten Strategies
    • Identifying Opportunities, Part I
    • Identifying Opportunities, Part II
  • Your Own Marketing Strategies
  • Brochures
  • Trade Shows
    • Why Attend a Trade Show?
    • Preparing for a Trade Show
  • Developing a Marketing Plan
    • The Four P’s
    • SWOT Analysis
    • A Simple Marketing Plan for Small Budgets
  • Increasing Business
  • Saying No to New Business
  • Advertising
  • Networking